Tack and Sensor are specially formulated rubber compounds in Giro’s newest line of cycling shoes, each designed to support different riding styles. Tack delivers super-sticky grip for flat pedals and a more connected feel to the bike, while Sensor emphasizes durability and dependable traction for confident clipless riding.

I designed the Tack and Sensor wordmarks featured on the outsoles of all shoes using this technology, along with the supporting marketing assets and social content.