Giro’s B2C website sells bike and snow gear to millions of people across the United States. However, our team identified that we were losing sales on users that were clicking add to cart before selecting a specific color and size. At the time, the site did not indicate why the users product wasn’t successfully being added to cart which resulted in customer drop off. I prototyped the customer flow with additional notifications to inform the user what needed to be done before they could purchase their product.